Covid-19 Support for Health Care Workers by Auto and Tire Companies

Sammy Chan

Registered Nurse, Brampton Civic Hospital, Ontario

Member of Automobile Journalists Association of Canada (AJAC)

First and foremost, I wish you all safe and physically/mentally in great shape during this very difficult and challenging time of our life. Trust you are all staying home and making use of the time to tender yourself and your loved ones.


As all essential workers say, "I stay at work for you. You stay at home for me." If not for my other job as a Registered Nurse at Brampton Civic Hospital (Ontario), I will be doing just the same. See, I started my nursing career long before I added testing and reviewing cars to my portfolio in 1989. Though I am in close contact with 20+ patients coming from the community for their treatment every shift I work, I still count myself lucky that I am not an ICU nurse nor a COVID-19 carer during this pandemic. They are our real heros and deserve all our respect, support and well wishes.


Hence, it is with great delight to see all the help and support pouring in from our community and in particular, Auto and Tire manufacturers listed below in their relentless effort to support health care workers. On behalf of all my colleagues in nursing, Thanks a million!


Yokohama Tire (Canada) Inc.
Media release- Yokohama Tire Canada has launched The Extra Mile, a socially-led initiative that recognizes and celebrates frontline workers who are risking it all to keep Canadians safe.


While millions of Canadians are stuck at home, many people are still behind the wheel every day, driving to hospitals and pharmacies, delivering food and medication, supplying equipment, and providing services to manage essential businesses across the country. For the next 10 weeks, Yokohama will be asking its social community to nominate frontline workers who are going the extra mile, and the brand will provide one individual with new sets of new tires each week.


Nominations can be made exclusively on social via the brand’s Facebook page by sharing a story of someone using their vehicle to drive the relief effort. Each week, the brand will recognize a frontline hero not only with a new set of product, but they will also highlight their individual commitment through digital content.


The campaign- led by We Are Social Toronto, Yokohama’s creative agency of record- will be supported by a one-minute launch film and short-form content across the brand’s social channels, helping to drive awareness and nominations. A selection of influential driving ambassadors, hand-picked to be part of the campaign and managed through a ‘dark social channel', will engage their audiences and help drive further participation.


Hyundai Canada
Media release- Hyundai Canada has donated more than 152,000 gloves and 100,000 masks to health care workers at Markham Stouffville Hospital. This essential PPE will be used by medical staff working to treat those affected by the COVID-19 pandemic. Hyundai had supplied them with all of the masks it had available locally in March, and is now expanding its efforts to make a larger impact.


The company’s contribution was made in the form of physical PPE in addition to a monetary donation that will be used by the hospital to purchase the equipment directly from its suppliers. More than 17,500 gloves were delivered to the hospital on April 27 by Hyundai staff, including the company’s President and CEO, Don Romano.


Newmarket Hyundai has also delivered up to 25 brand new vehicles to frontline medical workers in need. The aim of this new program is to provide brand new vehicles, free of charge, to medical staff who have been forced to change their commute during the COVID-19 pandemic. Nurses and doctors who used to take trains or carpools to work at Southlake Regional Health Centre have now had to find alternative means of transportation. The drivers need only pay for their own fuel. The dealership is scheduled to deliver four more vehicles this week.


Mercedes-Benz Canada
Media release- Mercedes-Benz Canada and its national dealer network are proud to partner with Kruger Products to deliver key household products— including Cashmere and Purex Bathroom Tissue, Scotties Facial Tissue and SpongeTowels Paper Towel— to front-line healthcare workers.


The #RollingItForward initiative came out of a shared desire to give back to the people who are working so tirelessly to help Canadians who have been impacted by the COVID-19 pandemic. It will begin in Montreal, before expanding to Toronto and Vancouver.


Ford of Canada
Media release- Ford Motor Company of Canada, Ltd. has begun production of face shields at its Windsor Site operations to help protect Canadian medical personnel and first responders on the front lines of the COVID-19 pandemic.


Ford of Canada is working closely with the Ontario and federal governments to distribute face shields throughout the province, and across Canada. Shipments are scheduled to start this week.


Honda Canada Foundation
Media release- Honda Canada Foundation (HCF), Honda’s charitable arm in Canada, announced a $500,000 donation to support essential nutrition and healthcare needs in response to COVID-19. This donation is in addition to an initial $1 million pledge from the Honda family of companies throughout North America to food banks and meal programs across Canada, the United States and Mexico.


As part of Honda Canada’s commitment to serve the communities where its customers and associates live and work, organizations local to the company’s head office and manufacturing facilities were chosen to receive funding. The following recipients will receive funds to address food insecurity and purchase necessary medical supplies and equipment for frontline healthcare needs: $100,000 to Food Banks Canada, $100,000 to Southlake Regional Health Centre in Newmarket, $100,000 to Stevenson Memorial Hospital Foundation in Alliston, $100,000 to Royal Victoria Regional Health Centre in Barrie, $100,000 to Markham Stouffville Hospital in Markham.


Porsche Cars Canada, Ltd
Media release- Porsche Cars Canada, Ltd. has announced the extension of its Roadside Assistance services to include the approximate 235,000 Ontario hospital front-line workers, aimed at benefiting doctors, nurses, and respiratory therapists, until May 31, 2020. The purpose of this program is to assist those who may be experiencing a roadside event, regardless of the brand vehicle they drive.


To qualify, individuals phoning 1-800-PORSCHE are simply required to identify themselves by presenting their Ontario hospital-issued identification between April 15 and May 31, 2020. The services rendered under the Porsche Roadside Assistance Program include the following: towing, battery jump-start, flat tire assistance, and emergency fuel delivery.


Volvo Car Canada Limited
Media release- Volvo realize the importance of having a steady flow of new vehicles to evaluate, however with safety being core to our purpose, and the ongoing circumstances around COVID-19, our Toronto press fleet remains grounded and are not be available for bookings for the foreseeable future.


To protect those who protect us, we are humbled to provide these grounded press fleet units to Conquer COVID-19, a group of Canadian volunteers transporting medical supplies to frontline health care workers. We are extremely thankful for all the hard work this group is doing to save lives in our communities. Conquer COVID-19 is urgently looking to source PPE, ventilators, baby monitors, tablets and other supplies for our frontline heroes – if you have any of these supplies, please consider donating them to this incredible cause here. The Conquer team is also accepting monetary donations with 100% of every donation being allocated to the purchase of critical PPE and other supplies.


Stay Safe. Stay Strong. Stay at home.



Yokohama Tire The Extra Mile

Hyundai Canada PPE donations

Newmarket Hyundai

Mercedes-Benz Canada and Kruger Products

Porsche Roadside Assistance Program